Hi!
I'm Sowmya Iyer

DESIGN LEADER - B2B & B2C | MENTOR | SPEAKER

A curious, multi-disciplinary product designer with 15 years
of experience solving large-scale, complex, and ambiguous challenges around people, processes, and technology. Design leader, speaker, and strategic thinker. Previously, worked as a Design lead at Samsung, Lyft, and Opendoor.

I'm currently building high-impact dev-ops observability tools and bringing product features from 0 → 1 at Datadog.

RESUME

I ENJOY SOLVING COMPLEX PROBLEMS &

Delivering thoughtful products

I have the expertise as a design lead collaborating with cross-functional partners across the team to shape the product and design experiences. I gain insight into complex customer needs and craft intuitive flows that empower them to navigate the products with ease and confidence.

I LEAD & DRIVE

Impact through intentional vision & strategy

I lead the entire product development lifecycle considering user empathy as the North Star. Driving team impact and success through product vision & strategy.

SENIOR PRODUCT DESIGNER

@ DATADOG

Building tools to optimize and improve application performance

The Continuous Profiler product is one of the most complex and technically challenging products under the Application Performance Monitoring suite. My goal is to democratize the product for new users and enable problem detection through AI. I also help discover new strategic opportunities for the product and lead them from 0 to 1, communicating and translating technical concepts into intuitive and scalable designs.

Application Performance monitoring is one of the key product offerings of Datadog and is used by over 423 companies globally as an application performance monitoring tool. Datadog APM helps companies collect and visualize front-end data along with a full breakdown of backend data, enabling them to understand application performance and troubleshoot issues more effectively.

CASE STUDY Coming soon...

PRODUCT DESIGN LEAD for 2 high-impact teams

@ OPENDOOR

Getting homes to salable quality through renovation & vendor management tools

As the design lead of the Home Renovations and Trade Partnerships team, the goal was to build data-driven intuitive tools for managing huge home renovations through their lifecycle. Web and mobile tools that enable project management, execution, communication, and payments between Opendoor operators and external vendors.

These products are used in 50+ markets and over 1500+ contractors who work on Opendoor homes.

VIEW PROJECTS

Lead Product Designer

@ Lyft Transit, Bikes & Scooters

Delivering software to enable Lyft’s Bikes and Scooters to operate the best micro-mobility solution

The goal is to build the tools and systems that power everything our operators need to do, and in turn, better serve riders.
Deliver the software and data necessary to allow Lyft’s Bikes and Scooters to operate the best micro-mobility solution profitably and at scale.

The products have impacted over 1,500 operations staff across all Lyft bike and scooter markets to manage over 50,000 bikes,
e-bikes, scooters, and 4,000 stations.

VIEW PROJECTS

Product vision & Design advisor

@ Legends Solar

Collect cash earnings when you generate and sell electricity

Legends Solar allows anyone to purchase equity ownership in real, operating commercial solar panels. Each share owned on Legends Solar
has an investment profile similar to real ownership in an operating solar panel.

Leading the portfolio management software experience & product vision making it simple to understand solar panels’ financial return and environmental impact. Strongly collaborating with partners, investors & engineering to drive impact.

details coming soon…